Search Engine Optimization or SEO boosts your Search Engine Results Page or SERP rankings on search engines like Google, Bing, and Yahoo! which helps you grow your small business. Let’s talk about the biggest benefits that accompany hiring an SEO agency in Toronto to work with you on your website, and how outsourcing your SEO can help improve your rankings, increase your leads and customers, and lower your overall marketing costs dramatically. To help clear up the connection between SEO and small business growth, here are the ways that SEO can boost your reach.
Grow your small business with SEO
1. SEO increases your inbound traffic.
As a small business owner, you know how much time and energy it takes to generate leads through paid advertisements, cold-calling, and the relatively low return-on-investment of those marketing efforts. SEO target leads that are actively looking for the products and services you provide, and it saves you money on outbound marketing while increasing the number of qualified leads that connect with your business.
2. It gives your business credibility.
Consumers are conditioned to associate the credibility of a business with their search engine ranking, and the most common belief is that the best businesses can be found on the first page or two of the SERPs, while low-ranking websites tend to show negative perceptions from prospective customers and clients. SEO helps in increasing your SERP ranking, and in return, it plays a big role in conversions, sales, and brand recognition.
3. SEO delivers lasting results.
Unlike a 30-second ad spot on the local radio station, a time-limited billboard campaign, or a print advertisement in the weekend paper, SEO delivers long-term, ongoing marketing benefits for your small business. Once you invest in SEO, it will increase your online visibility over time, which helps you maintain a high ranking in the search engine results, giving you great ROI on your marketing budget.
4. You control the cost.
When you hire an expert SEO agency like Above the Fold Media to improve your search engine rankings, you will know exactly what the services cost up-front, giving you complete control over your digital marketing budget. You can choose which SEO service is perfect for your small business, and add on extra options and features as your digital marketing needs evolve. There are packages like backlink building, social media posting, and blog content writing that can all help your small business stand out from the competition.
5. Your website will become more user-friendly.
Search engine algorithms are designed to give websites that are user-friendly preferential treatment, that’s why SEO involves improving the overall user experience on your small business site. Factors like how quickly your website loads, how easy it is to navigate, and whether or not your website is mobile friendly all impact both your standing in the SERPs and the number of time visitors will spend on your website. Once you improve the user experience on your small business website, you will enjoy higher search engine rankings, attract more visitors, and increase your conversion rates.
To learn more about how SEO will help your small business, visit here and meet SEO experts that will boost your small business online.
Digital Marketing Blog 